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One Size Does Not Fit All: The Trouble with Clickbait

Posted July 18, 2017 by Christy Pettit / Jonathon Jackson



I keep seeing these articles that are painful to me. They’re some form of very poorly crafted clickbait.

Like, “You Don’t Need a Vision, You Need a Focus.”

Or, “Organizational Values Don’t Mean Anything, Here’s What You Need Instead.”

I feel like we’re trying to simplify a not-simple organizational development problem, which is a natural human response.

But the challenge is, organizations are like a combination lock – there’s not one key.

And in some situations, and in some moments in time, the values’ words are exactly what you need, to create the narrative that you want for going forward.

Sometimes it’s a focus document, sometimes it’s a vision, depending on what you want it to feel like, smell like, be like – the longevity that a business needs to have, whatever that looks like, because businesses are all different. And what a business needs now might not be what the business needs next week or next month.

I can see why people have some cynicism. There are organizations – many organizations – who spend money getting stuff done by consultants, and then it’s words on a wall, and nobody lives by it. Or it’s a bit meaningless, like it’s not something that would stick.

It’s hard to get something that will stick. I do this for a living, and I would say we’re constantly honing what narrative we want to put out there, and what’s meaningful to us right now.

You do really have to introduce some semblance of agility into your thinking around this, meaning, are you paying attention to what’s going on now?

Depending on the size of your organization, that looks really different. If you have a small organization, are you paying attention by talking to people, gaining understanding of the situation?

If you are in a big, big business, you need other ways to know what the tides are, and to know what the narratives are. It’s really hard to do in a big, big business, but it can be done.

And then you need to bring the tools to bear that are indicated. There’s a lot of merit in having foundational things that you do come back to and that are omnipresent, to make everything else possible.

When you take the time to develop these foundations, by using the tools you have, you can find solutions that are right for you.

But you won’t find those solutions in clickbait.

There’s an old adage that says anything in life worth having is worth working for. I believe that wholeheartedly.

Come and talk to us at ODScore Inc. Let’s work together and develop a meaningful new narrative.



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